Let’s talk about sales incentives that don’t suck. If you’re still running a straight commission program or throwing random spiffs at your team, you’re leaving money on the table. I’ve seen the right incentive structure double sales team performance – and the wrong one drive top performers straight to competitors. Here’s the hard truth: Most […]
Tag: sales strategy
The Convenience Premium How Convenience Drives Sales: Lessons from Amazon, Uber Eats, and Beyond
Running a business today has taught me one crucial lesson – customers will pay more when you make their lives easier. Think about it: Amazon Prime isn’t cheap, but we happily pay that annual fee for the convenience of two-day shipping and easy returns. It’s not just about the products anymore; it’s about the experience. […]