I’ve sat through countless meetings where digital marketing agencies dazzle business owners with flashy presentations, promising millions of impressions, viral content, and “brand awareness.” They throw around buzzwords like engagement rates, reach, and social media presence. But here’s what they often forget to mention: none of these metrics pay your bills. Don’t get me wrong […]
Tag: marketing strategy
Top 10 Considerations for Business Owners When Planning for the New Year
As a new year approaches, business owners are often faced with the challenge of developing strategic plans and setting goals to guide their organization’s growth and success in the months ahead. This process requires carefully evaluating the past year’s performance, assessing the current market landscape, and anticipating future trends and challenges. To help you navigate […]
Addressing Common Challenges in Family-Owned Businesses
As a fellow family business owner, I know firsthand the unique joys and challenges that come with running a company alongside your loved ones. While there’s nothing quite like the bond and shared vision that can propel a family business forward, navigating complex family dynamics, succession planning, and growth strategies can also present some significant […]