Insights & Ideas

Recession-Proof Your Business: 5 Hard Truths About Surviving Economic Downturns

Let’s skip the fear-mongering and get straight to what matters. After watching countless businesses navigate multiple recessions, I can tell you this: The companies that survive aren’t always the biggest or richest – they’re the best prepared. Here are five battle-tested strategies that actually work. Line Up Your Capital Before You Need ItHere’s a brutal […]

Sales Incentive Plans That Actually Work: Moving Beyond Basic Commission

Let’s talk about sales incentives that don’t suck. If you’re still running a straight commission program or throwing random spiffs at your team, you’re leaving money on the table. I’ve seen the right incentive structure double sales team performance – and the wrong one drive top performers straight to competitors. Here’s the hard truth: Most […]

The Power of 90 Days: Why Quarterly Planning Beats Your Annual Goals

Let me save you years of frustration: Stop obsessing over monthly reports and annual plans. They’re either too short-sighted or too far-reaching to drive real business growth. The sweet spot? Quarterly planning and measurement. Here’s why annual planning fails: January’s brilliant strategy is often irrelevant by June. Market conditions change, opportunities emerge, and threats materialize […]

The Art of the Reset: A No-BS Guide to Downsizing Your Business

Let’s talk about something business owners hate discussing: downsizing. It’s not exciting like growth strategies or inspiring like vision statements. But sometimes, cutting back isn’t just an option – it’s the difference between survival and failure and nobody likes to fail. I’ve been through it, guided others through it, and here’s what I’ve learned: Downsizing […]

The Real Cost of Building Your Team: Outsourcing vs. In-House Hiring

Let’s talk about the decision that keeps many business owners up at night: should you hire in-house or outsource? After years of experimenting with both, I’ve learned there’s no one-size-fits-all answer, but there are definitely some hard truths worth sharing. First, let’s bust the biggest myth: outsourcing isn’t always cheaper. Yes, that $40/hour contractor might […]

Beware the Digital Marketer: Why Likes Don’t Pay the Bills

I’ve sat through countless meetings where digital marketing agencies dazzle business owners with flashy presentations, promising millions of impressions, viral content, and “brand awareness.” They throw around buzzwords like engagement rates, reach, and social media presence. But here’s what they often forget to mention: none of these metrics pay your bills. Don’t get me wrong […]